THE PITCH

An answer to the creative brief:

Elevate the look of our everyday essentials

NAPPY HEAD CLUB
NAPPY HEAD CLUB

SOCIAL SHOOT

Septermber 2023

Brooklyn, NY

ART DIRECTION: Blue Waverly

FASHION DIRECTION: Blue Waverly

LOOK 1 • ABNS TEE CREAM (FEMME)

Pair with untraditionally designed traditional pieces like blue denim, for an approachable yet elevated look.


Accessorize with 1 gold piece per placement (wrist, neck, hand)


Connecting with “ABNS” sentiment, utilize one accessory unique to Black culture: see enamel grill

GOOD

HAIR

SCARF

LOOK

TWO

White Blank Rectangle Dialog Speech Bubble
  • Showcase versatility with loc styling— include using as a pineapple holster.

  • Showcase as accessory

  • Pair with statement earrings

GOOD

HAIR

SCARF

LOOK

THREE

Pair with rectangle framed transparent tinted lens sunnies— or strong frame shape complimentary to model’s face shape

LOOK 4 – NAPPY BUCKET GOLD (FEMME)

Colors: Monochromatic muted neutrals, making bucket star of the shot

Jewelry: Dainty, Gold

Let’s play with unconventional layering to make this look interesting!

LOOK 5 – NAPPY BUCKET BLACK (MASC)

Unisex Styling: Textured Graphic Tee // outer layer: fashion utility vest

Mix prints to excite the look, and streamline eyes to solid Black bucket.

LOOK 6
Grunge paper texture
Knit short sleeve can be worn open face layered over an accentuating top to highlight femininity but otherwise gender fluid
Inner top can have texture such as velvet metallic viscose or vertical rib
Use makeup to create a pop of color Pair with solid high waisted pants fabric choice flexible

REWRITE HISTORY BUCKET (FEMME)

Lined Wireframe Round Frame
LOOK 6
Grunge texture

REWRITE HISTORY BUCKET (FEMME)

Layer one-shoulder top or leather bustier over white/cream button down. Pair with goldbaby hoops.

One-shoulder: edgy

Leather bustier: timeless, shopper readily sees themselves

Alternative

MAKEUP

90’s Black vixen look. LIP | Neutral lip combo with black lip liner. SKIN | dewy base finish, bronze for soft contour. EYE | natural smokey eye, introducing light metallics. medium length cat-eye wispy lash.

NAPPYHEADCLUB.COM

Studio Setting

POSING

SINGLE MODEL

POSING

NAPPYHEADCLUB.COM

GROUP SHOTS

NAPPYHEADCLUB.COM

POSING

C

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SUGGESTIONS

SUGGESTIONS

THE BRAND

The sister duo Black-Owned lifestyle brand, Nappy Head Club, is a thoughtful clothing line and social platform provoking Black imagery and thought in media and fashion. They also produce a culturally academic blog hosting convversation on Black matters.

Brown gradient aesthetic background

BTS OF PRODUCTION

_____________ CONTENT FILMED BY BLUE WAVERLY

CAMPAIGN

SHOP

WEB

SOCIAL

20k

first week

ORGANIC

IMPRESSIONS